For centuries, menstruation has been wrapped in silence, shame, and stigma. Across homes, schools, and public discourse, periods were something girls were taught to whisper about, to hide, and often to feel embarrassed by. But today, a new wave of young women is changing that — boldly, publicly, and unapologetically.

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Welcome to the era of period positivity.

Breaking the Silence, One Voice at a Time

Gone are the days when young women were expected to hide sanitary pads in brown paper bags or avoid religious places during their periods. The younger generation is speaking out — using social media, art, activism, and education to normalize menstruation and challenge outdated taboos.

Take 22-year-old Srishti Bakshi, a menstrual health advocate from Delhi, who uses Instagram reels to educate her peers about menstrual hygiene, PCOS, and period pain. Or Aditi Gupta, co-founder of Menstrupedia, who created a comic book series that explains menstruation in a fun, shame-free way — now used in hundreds of schools across India.

Why Period Positivity Matters

Period positivity isn’t just about talking freely — it’s about ensuring access, dignity, and equality. According to the Ministry of Health and Family Welfare, nearly 23 million girls in India drop out of school annually due to lack of proper menstrual hygiene facilities. That’s not just a health issue — it's a human rights issue.

 When periods are shrouded in stigma:

● Girls miss school or college

● Women hesitate to seek help for menstrual disorders like endometriosis or PCOS

● Communities fail to prioritize menstrual hygiene infrastructure

On the flip side, normalizing menstruation means:

● More girls stay in school

● Women can advocate for their health without shame

● Men become allies in promoting a healthier, more equal society

Period Products Are Becoming Political

One major win for the movement was the removal of GST on sanitary products in India in 2018, following massive public pressure and campaigns like #LahuKaLagaan. Young activists played a key role in this victory, arguing that menstrual products are a necessity, not a luxury.

Today, more women are demanding not just pads, but choice and sustainability — from menstrual cups to reusable cloth pads and organic tampons. They're asking the right questions:

Is it safe? Is it eco-friendly? Is it accessible to all?

Education Is Empowerment

Period positivity begins with conversation — and that starts with education. From school workshops to YouTube channels, a generation of educators is ensuring that young girls (and boys) understand the biology of periods, know how to manage them, and respect them as natural.

 Organizations like:

● Menstrupedia

● Goonj (with its ‘Not Just a Piece of Cloth’ campaign)

● The Pad Project (makers of the Oscar-winning documentary Period. End of Sentence.)

 …are making sure no girl grows up thinking her period makes her “dirty” or “less than.”

It’s Not Just a Woman’s Issue

Period positivity also involves men and boys. In schools and households where boys are included in menstrual education, stigma breaks faster. Male allies like actor Akshay Kumar, who starred in Pad Man, or politicians who push for better public toilets and menstrual leave, play a vital role in changing public perception.

A New Narrative, One Pad at a Time

Today's young women aren’t just rewriting the menstrual narrative — they're making sure it's read aloud, discussed in classrooms, tweeted, hashtagged, and made into policy. And in doing so, they’re telling the world:

Periods aren’t dirty. Shame is.

Let’s back them up — with education, resources, and respect.

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